Marketing

46% of consumers will pay more for brands they trust. It’s no wonder that brand protection is creeping up the priority lists of global businesses. But whose responsibility is it?…Continue Reading: “That’s not my domain!” Whose problem is brand protection?

Brand protection refers to the strategy, tools, and rules a business has in place to prevent bad actors from abusing its brand. Implementing a brand protection strategy allows you to safeguard your reputation and revenue. It also protects anyone that comes into contact with your brand – including your customers…Continue Reading: What is brand protection?

Getting into the inbox and making an impression is hard, but by putting the email fundamentals in place, you’ll put your brand in prime position to reap the revered reward that is ROI. Here are 8 reasons to add BIMI to your marketing budget for 2022…Continue Reading: 8 reasons to add BIMI to your marketing budget

This week’s blog comes from Yanna-Torry Aspraki, Business Development & Deliverability Specialist at EmailConsul. In this blog, she gives expert insight into the world of email deliverability and covers the ins and outs of how you can improve yours…Continue Reading: Mastering the Art of Email Deliverability, by Yanna-Torry Aspraki

In July 2017 I boarded the rollercoaster that is working for a start-up. I waved goodbye to my old company where I had many marketing colleagues and joined Red Sift …Continue Reading: Being a marketer in a developer’s world

Email deliverability is the core of every digital marketer’s email strategy, and we’ve identified the 5 biggest issues that cause your email deliverability to suffer…Continue Reading: Top 5 Email Deliverability Killers