email security

Why successful email marketing relies on domain authentication

How to master the essentials of email security for optimal campaign reach and inbox placement Crafting the perfect email marketing campaign is hard work. And, nothing is more frustrating than a perfectly crafted campaign not performing because the emails were delivered to the the spam folder.  In 2023, Validity found that one in every six…Continue Reading: Why successful email marketing relies on domain authentication

What’s the difference between SMTP, IMAP, and POP3 email protocols?

Emails are an inevitable part of today’s corporate and personal life. But do you know what mechanisms a standard mail exchange process follows? Well, multiple elements are included, like email protocols, email service providers, mail user agents (MUAs), message submission agents (MSAs), mail delivery agents (MDAs), etc. …Continue Reading: What’s the difference between SMTP, IMAP, and POP3 email protocols?