Email Marketing

What marketers should know about Google and Yahoo’s requirements for bulk senders

From February 1, 2024, the world of email marketing is set to shift as Google and Yahoo’s requirements for bulk senders (businesses that send 5,000+ emails a day) come into effect.  If you’re a marketer aiming to ensure consistent delivery to personal Google and Yahoo inboxes, it’s important you understand the upcoming changes and promptly…Continue Reading: What marketers should know about Google and Yahoo’s requirements for bulk senders

6 ways to get your Black Friday and Cyber Monday emails noticed

Last year, Black Friday sales topped $188.2 billion. With more money to be made than ever, businesses in all sectors are chomping at the bit to get the most out of this annual shopping extravaganza. Here are 6 ways to make sure your Black Friday and Cyber Monday emails get noticed in the inbox…Continue Reading: 6 ways to get your Black Friday and Cyber Monday emails noticed

7 ways to improve the effectiveness of email campaigns during the holiday season

Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year for retail sales?…Continue Reading: 7 ways to improve the effectiveness of email campaigns during the holiday season

The Intersection of Authentication: where security and BIMI meet

This week’s blog comes from Matthew Vernhout, VP of Deliverability at Netcore Cloud and Founder of the Canadian Email Summit. With two decades of experience in email marketing, and a deep understanding of email authentication and deliverability, Matthew is an industry veteran on improving digital marketing programs worldwide…Continue Reading: The Intersection of Authentication: where security and BIMI meet