This week’s blog comes from Matthew Vernhout, VP of Deliverability at Netcore Cloud and Founder of the Canadian Email Summit. With two decades of experience in email marketing, and a deep understanding of email authentication and deliverability, Matthew is an industry veteran on improving digital marketing programs worldwide…Continue Reading: The Intersection of Authentication: where security and BIMI meet
BIMI
3 lesser-known ways to get more ROI from your email marketing
At Red Sift, we believe there’s more to email ROI than meets the eye. Here are 3 lesser known ways to get more return on investment from your email marketing. …Continue Reading: 3 lesser-known ways to get more ROI from your email marketing
7 things you need to know before implementing BIMI
While Google hasn’t yet officially announced its release, we at Red Sift (in partnership with Entrust) have already successfully guided a number of OnDMARC customers through its pilot program. To help more businesses get ready for BIMI, we’re covering the 7 things you’ll wish you knew before implementing it…Continue Reading: 7 things you need to know before implementing BIMI
Red Sift and the BIMI pilot program
Google has announced its pilot for a new standard they’ve been working on: BIMI (Brand Indicators for Message Identification). This brand new standard will help to boost adoption of authentication, allowing domain owners to send their logos securely, along with email messages…Continue Reading: Red Sift and the BIMI pilot program