Could BIMI supercharge your email success? Download our latest report

BIMI (Brand Indicators for Message Identification) is a new standard that allows businesses to show registered logos on all DMARC authenticated emails they send. It’s an exciting update for email, and Google talks more about it in its latest blog.

But what is the potential market value of adding registered logos to emails? Does showing a logo make a person buy more? Can it increase email opens, and will it make your brand stand out from the crowd? 

download the whitepaper red sift

To try and answer these burning BIMI questions, in partnership with Entrust, we’ve carried out research across more than 1,000 US and UK participants to investigate the true impact that logo visibility in email has on open rates, brand recall, and most importantly buying decisions. 

Download the report and discover:

  • How a brand with no existing reputation saw a 38% boost in sales share with a logo
  • How email open rates increased by as much as 39% for one business
  • How seeing a logo made one brand 120% more memorable
  • How you can get BIMI certified and reap the benefits
download the whitepaper red sift

PUBLISHED BY

Sabrina Evans

21 Jul. 2021

SHARE ARTICLE:

Categories

Recent Posts

VIEW ALL
Certificates

TLS certificates are changing: What you need to know

Red Sift

Executive summary: TLS certificates are about to get significantly shorter-lived. Starting 15 March 2026, newly issued public-trust certificates will max out at 200 days—and just three years later, that lifespan drops to 47 days. Backed by Google, Apple, and Mozilla, this shift aims to make the web safer through fresher data, faster failover, and…

Read more
DKIM

The hidden threat: How misconfigured DKIM enables replay attacks

Red Sift

Email authentication isn’t just an IT concern. It protects your brand and customers. A single misstep can let attackers spoof your domain, send phishing emails, and destroy customer trust. One of the most dangerous methods? The DKIM replay attack. In this post, we’ll break down how undersigned DKIM keys and related misconfigurations open your…

Read more
BIMI

Why DMARC and BIMI are a business priority

Jack Lilley

Email threats aren’t slowing down, and neither should your authentication strategy. In our recent joint webinar with Marigold, “From DMARC to BIMI: Navigating the New Email Authorization Landscape,” we broke down what today’s evolving standards mean for both security and marketing teams—and how to take action now with our free Red Sift Investigate tool.…

Read more
ASM

Zoom stops zooming: Why active monitoring is essential

Billy McDiarmid

​On April 16, 2025, Zoom experienced a significant global outage that disrupted video conferencing services and access to its website for thousands of users, as well as their corporate email for all their employees. It was quickly identified as a domain name registration status problem. Despite being a critical name for Zoom, somehow, the…

Read more