BIMI (Brand Indicators for Message Identification) is a new standard that allows businesses to show registered logos on all DMARC authenticated emails they send. It’s an exciting update for email, and Google talks more about it in its latest blog.
But what is the potential market value of adding registered logos to emails? Does showing a logo make a person buy more? Can it increase email opens, and will it make your brand stand out from the crowd?
To try and answer these burning BIMI questions, in partnership with Entrust, we’ve carried out research across more than 1,000 US and UK participants to investigate the true impact that logo visibility in email has on open rates, brand recall, and most importantly buying decisions.
Download the report and discover:
- How a brand with no existing reputation saw a 38% boost in sales share with a logo
- How email open rates increased by as much as 39% for one business
- How seeing a logo made one brand 120% more memorable
- How you can get BIMI certified and reap the benefits