Deliverability

Without SPF and DKIM, DMARC simply wouldn’t work. But what are these security protocols, how do they work, why do they matter, and how can you see if yours are set up correctly? In this blog, we’ve unpacked these questions to help solidify your understanding of these two vital email authentication standards…Continue Reading: SPF and DKIM: what they are, how they work, why they matter

At Red Sift, we believe there’s more to email ROI than meets the eye. Here are 3 lesser known ways to get more return on investment from your email marketing. …Continue Reading: 3 lesser-known ways to get more ROI from your email marketing

Due to the year-on-year hype and increase in spending trend, retailers are increasingly becoming more appealing targets to hackers…Continue Reading: Don’t bargain with your email security this Black Friday

DMARC is a widely supported, standards-based approach to email security. However, that statement can often cause confusion as it suggests that organizations just get it by default. In this post, we look at what it really means to ‘have’ DMARC…Continue Reading: How to know if you ‘have’ DMARC