Red Sift and the BIMI pilot program

Google has announced its pilot for a new standard they’ve been working on: BIMI (Brand Indicators for Message Identification). This brand new standard will help to boost the adoption of authentication, allowing domain owners to send their logos securely, along with email messages.

Here at Red Sift, we’re continuing to explore ways to support the certification process of BIMI when it launches early next year. You may, or may not, know that BIMI actually starts with DMARC. If you’re wanting to take advantage of the BIMI standard, you must first have your domain in a policy of p=quarantine or p=reject. To find out where you’re at on your journey, use our free Investigate tool to check your DMARC status.

In order to get you up and running as seamlessly as possible, we’re joining forces with our technology partners for BIMI, Entrust Datacard. In order to be ready for BIMI, you need to first obtain a Verified Mark Certificate (VMC) from a Certification Authority like Entrust Datacard. Entrust Datacard will then validate ownership of the logo with the relevant trademark office and will then issue you a VMC. The issue of VMCs is limited during the pilot so don’t hesitate to get in touch with Entrust Datacard.

All of us at Red Sift are very excited about the BIMI pilot program and the positive impact it’ll have on the email experience post-delivery.


Alex Gimson

23 Jul. 2020



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