Email Marketing

Red Sift is thrilled to be joining other email experts and pioneers at the 2021 Inbox Expo Virtual Event held 21st-24th March. During the action-packed agenda, Red Sift will be hosting a number of sessions aimed at helping Marketers and anyone looking to boost their email deliverability. Rahul Powar, Red Sift CEO, said “We’re excited…Continue Reading: Red Sift announces Gold sponsorship of the 2021 Inbox Expo Virtual Event

Your DMARC record needs regular care and attention to ensure your SPF or DKIM doesn’t break and affect email deliverability…Continue Reading: DMARC is for life, not just a project

One element of the marketing mix that’s increased in light of COVID-19 is email marketing, but the security is often overlooked in periods of rapid change…Continue Reading: The Resurgence of Email Marketing – How to Run Impactful and Secure Campaigns in Light of COVID-19

One month on, we’ve rounded up some of our favourite GDPR facepalm moments. They say humour is the best way to educate. So, here’s hoping!…Continue Reading: The 5 biggest GDPR fails of 2018

Just as it seems we’re getting a handle on soaring levels of spam emails a key tool is changed for the worse By the end of Q3 this year, just under 60% of email was deemed spam. That’s almost two in every three emails being a nuisance, or potentially dangerous to global email users. Businesses really…Continue Reading: Taking one step forward and two steps back with the spam problem

Whereas DMARC is a vital measure for email security, it’s important businesses realize the marketing benefits of the email authentication protocol too. It can increase your deliverability, open rates, improve your inbox placement, and benefit the ROI on your email marketing  overall…Continue Reading: 5 reasons why marketers need DMARC