• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Red Sift Blog

Cybersecurity for everyone

Red Sift Blog
  • redsift.com
  • Featured
  • Who are we?
  • Get in touch
You are here: Home / Email / Don’t bargain with your email security this Black Friday

Don’t bargain with your email security this Black Friday

by Clare Holmes
November 21, 2018May 6, 2022Filed under:
  • Deliverability
  • DMARC
  • Email

Black Friday is no longer a panicked in-store dash over a single day for sales but an extensive retail extravaganza and a prime opportunity for consumers to snag a bargain in the run-up to the holiday season. Due to the year-on-year hype and increase in spending trend, retailers are increasingly becoming more appealing targets to hackers, who will hope to take advantage of customers ready to make a quick purchase for a steal of a deal, when in actual fact, it’s the scammers who will be stealing their money or data.

It’s the retailer’s responsibility to ensure their customers’ data is protected and they can incur large fines of up to 4% of their annual turnover should they fall victim to a breach that compromises this data. Where retailers are already some of the most vulnerable targets for fraud, suffering the highest number of data breaches out of all sectors of the economy (17%), it’s important for them to deploy safety measures for the busiest shopping period of the year.

Plan to be protected

The increase in consumers Black Friday will bring online should encourage retailers to take a look at what methods of protection they have in place. If you’re a retailer and you don’t already have an organization-wide security plan, now is the time to be drawing one up. Knowing where data is stored, how it’s protected, and the way your company operates online. This means if an inconsistency does occur it can be spotted immediately.

Deliver more marketing campaigns

At a time of year where more consumers than ever flock online to find a bargain, it’s essential that retailers are prepared and able to make the most of those who are looking to spend. One way to do this is by ensuring that marketing emails sent to consumers with news of discounts and offers are safely delivered into the customer’s inbox. While the junk folder was designed to catch phishing emails and spam, if your organization doesn’t use email verification protocols, you too could find yourself landing in amongst the trash.

Email verification boosts reputation

Retailers can improve their sender reputation and ensure deliverability by implementing globally-recognized authentication protocols such as DMARC. Verification methods work alongside tools implemented by consumers’ email providers to ensure messages land safely within the inbox and are shown to the receiver to be from a legitimate sender. By using DMARC, you can rest assured that your domain names are protected and any hacker impersonating the brand will be blocked. This protects your brand reputation and also contributes to maintaining a good online dialogue with customers.

Make the step to safer email today

Black Friday is a prime opportunity for retailers, and with the proper email security measures in place, the festive period should be a prosperous one. Protecting your domain, your consumers’ inboxes, and ensuring 100% deliverability means that Black Friday can be successful both for your bottom line and your consumers’ bank balances.

Why not take the first step towards safer email today, with a free and quick health check of your current email security setup? Use our free investigate tool below!

check your DMARC setup

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Related

Tagged:
  • Black Friday
  • Cybersecurity
  • Deliverability
  • DMARC
  • Email
  • email security

Post navigation

Previous Post How to avoid the horrors in your inbox this Halloween
Next Post Sending DMARC compliant emails using WP Engine and SendGrid with OnDMARC’s Investigate feature

Primary Sidebar

Subscribe to our blog and be the first to get updates!

Categories

  • AI
  • BEC
  • BIMI
  • Coronavirus
  • Cybersecurity
  • Deliverability
  • DMARC
  • DORA
  • Email
  • Finance
  • Labs
  • News
  • OnINBOX
  • Partner Program
  • Red Sift Tools
  • Uncategorized
  • Work at Red Sift
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • October 2016

Copyright © 2022 · Milan Pro on Genesis Framework · WordPress · Log in