We go into detail on the first step you need to take to get ready for Brand Indicators for Message Identification (BIMI): To prepare for acquiring a VMC — and general BIMI-readiness — your logo must be in Scalable Vector Graphic (SVG) format. ...Continue Reading: How to create a BIMI-supported SVG Logo file
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Getting into the inbox and making an impression is hard, but by putting the email fundamentals in place, you’ll put your brand in prime position to reap the revered reward that is ROI. Here are 8 reasons to add BIMI to your marketing budget for 2022...Continue Reading: 8 reasons to add BIMI to your marketing…
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Email marketers rejoice! Today officially marks 100 days of general availability of BIMI (Brand Indicators for Message Identification) with VMC, the email standard that lets businesses show their registered logos on DMARC authenticated emails...Continue Reading: 100 Days of BIMI: Who’s showing their registered logo on emails?
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What is the potential market value of adding registered logos to emails? Does showing a logo make a person buy more? Can it increase email opens, and will it make your brand stand out from the crowd? Download our latest report to find out more...Continue Reading: Could BIMI supercharge your email success? Download our…
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We're very pleased to announce that we've partnered with Entrust, a global leader in identity, payments and data protection. Entrust is one of just two Certification Authorities authorized by Google to provide Verified Mark Certificates (VMCs). This, like full DMARC configuration, is an essential part of the BIMI puzzle, as it works in line…
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This week's blog comes from Matthew Vernhout, VP of Deliverability at Netcore Cloud and Founder of the Canadian Email Summit. With two decades of experience in email marketing, and a deep understanding of email authentication and deliverability, Matthew is an industry veteran on improving digital marketing programs worldwide...Continue Reading: The Intersection of Authentication: where…
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