Archives for 2022

The digital age has ushered in an era of immense connectivity between brands and consumers. But unfortunately, the mediums that allow businesses to be more streamlined and accessible – the internet, cloud-sharing platforms, and remote-access networks – are vulnerable to hacking and other cyberattacks. …Continue Reading: What is Network Security and how does it help with Brand Protection?

Today, I’m delighted to announce that Red Sift has acquired global Attack Surface Management (ASM) innovator, Hardenize. This is one of the most significant moves in Red Sift’s history to date, and means we can now enrich and extend our leading security products…Continue Reading: Why we’ve acquired Hardenize, and what this means for our customers

Recently, we’ve seen a lot of brands with damaged reputations attempting to rebuild their image. Apologies are issued, responsibility is taken, and promises are made to do better. But wouldn’t it be better for everyone if the trust was never broken in the first place?…Continue Reading: Brand abuse: prevention over cure?

46% of consumers will pay more for brands they trust. It’s no wonder that brand protection is creeping up the priority lists of global businesses. But whose responsibility is it?…Continue Reading: “That’s not my domain!” Whose problem is brand protection?

Sometimes referred to as “brand exploitation” or “brandjacking”, brand abuse can come in many forms. But, ultimately the term describes the infringement of a company’s brand by an outside party or attacker. This party will use your business’ reputation for its own gain, at the expense of your brand equity…Continue Reading: 5 key things to know about modern brand abuse

Sift is proud to be recognized as a finalist for the Cloud Security Innovation of the Year and Software-as-a-Service Innovation of the Year Awards by SDC!…Continue Reading: Red Sift shortlisted in two categories at SDC Awards 2022