Recently, we’ve seen a lot of brands with damaged reputations attempting to rebuild their image. Apologies are issued, responsibility is taken, and promises are made to do better. But wouldn’t it be better for everyone if the trust was never broken in the first place?…Continue Reading: Brand abuse: prevention over cure?
The last two words any board wishes to hear after a cyberattack are ‘foreseeable’ and ‘avoidable’. Yet many cyberattacks are both of these, so why aren’t more businesses putting the right infrastructure in place to prevent these, and taking value preservation seriously?…Continue Reading: Tipping the balance: why businesses need to prioritize value preservation in line with value generation