Archives for July 2021

The last two words any board wishes to hear after a cyberattack are ‘foreseeable’ and ‘avoidable’. Yet many cyberattacks are both of these, so why aren’t more businesses putting the right infrastructure in place to prevent these, and taking value preservation seriously?…Continue Reading: Tipping the balance: why businesses need to prioritize value preservation in line with value generation

What is the potential market value of adding registered logos to emails? Does showing a logo make a person buy more? Can it increase email opens, and will it make your brand stand out from the crowd? Download our latest report to find out more…Continue Reading: Could BIMI supercharge your email success? Download our latest report

With a commanding grasp of the IT industry’s unique needs, technology vendors featured on the CRN 2021 Emerging Vendors list allow solution providers to tackle complex IT market challenges, increase bottom-line revenue across the board, and deliver customer-facing solutions that ensure the IT channel’s ongoing success well into the future…Continue Reading: CRN® Recognizes Red Sift on the 2021 Emerging Vendors List

We’re very pleased to announce that we’ve partnered with Entrust, a global leader in identity, payments and data protection. Entrust is one of just two Certification Authorities authorized by Google to provide Verified Mark Certificates (VMCs). This, like full DMARC configuration, is an essential part of the BIMI puzzle, as it works in line with your DMARC policy to provide logo visibility in email. …Continue Reading: We’ve partnered with Entrust to give you an end-to-end BIMI solution

This week’s blog comes from Matthew Vernhout, VP of Deliverability at Netcore Cloud and Founder of the Canadian Email Summit. With two decades of experience in email marketing, and a deep understanding of email authentication and deliverability, Matthew is an industry veteran on improving digital marketing programs worldwide…Continue Reading: The Intersection of Authentication: where security and BIMI meet

At Red Sift, we believe there’s more to email ROI than meets the eye. Here are 3 lesser known ways to get more return on investment from your email marketing. …Continue Reading: 3 lesser-known ways to get more ROI from your email marketing