BIMI

Last year, Black Friday sales topped $188.2 billion. With more money to be made than ever, businesses in all sectors are chomping at the bit to get the most out of this annual shopping extravaganza. Here are 6 ways to make sure your Black Friday and Cyber Monday emails get noticed in the inbox…Continue Reading: 6 ways to get your Black Friday and Cyber Monday emails noticed

We go into detail on the first step you need to take to get ready for Brand Indicators for Message Identification (BIMI): To prepare for acquiring a VMC — and general BIMI-readiness — your logo must be in Scalable Vector Graphic (SVG) format. …Continue Reading: How to create a BIMI-supported SVG Logo file

Getting into the inbox and making an impression is hard, but by putting the email fundamentals in place, you’ll put your brand in prime position to reap the revered reward that is ROI. Here are 8 reasons to add BIMI to your marketing budget for 2022…Continue Reading: 8 reasons to add BIMI to your marketing budget

Email marketers rejoice! Today officially marks 100 days of general availability of BIMI (Brand Indicators for Message Identification) with VMC, the email standard that lets businesses show their registered logos on DMARC authenticated emails…Continue Reading: 100 Days of BIMI: Who’s showing their registered logo on emails?

Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year for retail sales?…Continue Reading: 7 ways to improve the effectiveness of email campaigns during the holiday season

While many retail marketers are pumping precious time and resource into their email campaigns, incorrect DMARC setup could be scuppering their efforts…Continue Reading: 3 Reasons why DMARC – and BIMI – are essential for all marketers in retail