Getting into the inbox and making an impression is hard, but by putting the email fundamentals in place, you’ll put your brand in prime position to reap the revered reward that is ROI. Here are 8 reasons to add BIMI to your marketing budget for 2022…Continue Reading: 8 reasons to add BIMI to your marketing budget
BIMI
100 Days of BIMI: Who’s showing their registered logo on emails?
Email marketers rejoice! Today officially marks 100 days of general availability of BIMI (Brand Indicators for Message Identification) with VMC, the email standard that lets businesses show their registered logos on DMARC authenticated emails…Continue Reading: 100 Days of BIMI: Who’s showing their registered logo on emails?
7 ways to improve the effectiveness of email campaigns during the holiday season
Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year for retail sales?…Continue Reading: 7 ways to improve the effectiveness of email campaigns during the holiday season
3 Reasons why DMARC – and BIMI – are essential for all marketers in retail
While many retail marketers are pumping precious time and resource into their email campaigns, incorrect DMARC setup could be scuppering their efforts…Continue Reading: 3 Reasons why DMARC – and BIMI – are essential for all marketers in retail
Could BIMI supercharge your email success? Download our latest report
What is the potential market value of adding registered logos to emails? Does showing a logo make a person buy more? Can it increase email opens, and will it make your brand stand out from the crowd? Download our latest report to find out more…Continue Reading: Could BIMI supercharge your email success? Download our latest report
We’ve partnered with Entrust to give you an end-to-end BIMI solution
We’re very pleased to announce that we’ve partnered with Entrust, a global leader in identity, payments and data protection. Entrust is one of just two Certification Authorities authorized by Google to provide Verified Mark Certificates (VMCs). This, like full DMARC configuration, is an essential part of the BIMI puzzle, as it works in line with your DMARC policy to provide logo visibility in email. …Continue Reading: We’ve partnered with Entrust to give you an end-to-end BIMI solution
