Archives for 2021

Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year for retail sales?…Continue Reading: 7 ways to improve the effectiveness of email campaigns during the holiday season

While many retail marketers are pumping precious time and resource into their email campaigns, incorrect DMARC setup could be scuppering their efforts…Continue Reading: 3 Reasons why DMARC – and BIMI – are essential for all marketers in retail

We live in an age of innovation, but also misinformation, and there’s a real danger of myths and falsehoods sabotaging our ability to utilize technologies for the better. In this blog, Brian Westnedge debunks 19 myths surrounding DMARC…Continue Reading: 19 DMARC myths debunked by the experts

Digital Transformation Europe (DTX Europe), the UK’s biggest digital transformation event is back! On 6-7 October 2021, DTX Europe returns to its spiritual home of ExCeL London – join us there to explore the ‘must have’ technologies your organisation needs right now. Drop by stand D54 and meet the team to chat about your digital transformation plans. Whether…Continue Reading: Red Sift exhibits at DTX Europe 2021

This week’s blog comes from Yanna-Torry Aspraki, Business Development & Deliverability Specialist at EmailConsul. In this blog, she gives expert insight into the world of email deliverability and covers the ins and outs of how you can improve yours…Continue Reading: Mastering the Art of Email Deliverability, by Yanna-Torry Aspraki

There’s a whole range of email security practices, products, and protocols out there, and it can be difficult to know exactly what’s needed for your business’ email security posture. So, we’ve put together this hierarchy highlighting what measures are essential, what’s extended, and what’s advanced. …Continue Reading: Introducing the Hierarchy of Business Email Security Needs