At Red Sift, we believe there’s more to email ROI than meets the eye. Here are 3 lesser known ways to get more return on investment from your email marketing. …Continue Reading: 3 lesser-known ways to get more ROI from your email marketing
DMARC
7 things you need to know before implementing BIMI
While Google hasn’t yet officially announced its release, we at Red Sift (in partnership with Entrust) have already successfully guided a number of OnDMARC customers through its pilot program. To help more businesses get ready for BIMI, we’re covering the 7 things you’ll wish you knew before implementing it…Continue Reading: 7 things you need to know before implementing BIMI
The Hefty Price Tag for Email Insecurity in Retail
From promotions and loyalty points to invoices and tracking, email underpins the vital network of communication between shopper and seller. And it isn’t going anywhere…Continue Reading: The Hefty Price Tag for Email Insecurity in Retail
Exact impersonation isn’t an unsolvable problem: 5 takeaways from our chat with WHO
In a recent podcast, we spoke with the CISO of the World Health Organization Flavio Aggio, and our CEO Rahul Powar about the state of email security at the moment. …Continue Reading: Exact impersonation isn’t an unsolvable problem: 5 takeaways from our chat with WHO
Does email security translate to market value?
There’s been a lot of attention focused on the public markets lately, so I spent a bit of time looking at how our customers have performed vs. the broader equity market since the pandemic began. The results are quite interesting. The chart below shows a market-cap weighted index of Red Sift’s 25 largest listed customers…Continue Reading: Does email security translate to market value?
Cyber Challenges in an SEC-regulated Environment
For an industry that depends so heavily on trust, the results of whether they were protected against cyberattacks are quite grim. …Continue Reading: Cyber Challenges in an SEC-regulated Environment