DMARC

While consumers benefit from big price drops and sellers see skyrocketing profits, Cyber Monday isn’t all sunshine and rainbows. It’s a fantastic opportunity for cybercriminals to roll out phishing scams too. …Continue Reading: 3 reasons why cybercriminals love Cyber Monday

Last year, Black Friday sales topped $188.2 billion. With more money to be made than ever, businesses in all sectors are chomping at the bit to get the most out of this annual shopping extravaganza. Here are 6 ways to make sure your Black Friday and Cyber Monday emails get noticed in the inbox…Continue Reading: 6 ways to get your Black Friday and Cyber Monday emails noticed

Getting into the inbox and making an impression is hard, but by putting the email fundamentals in place, you’ll put your brand in prime position to reap the revered reward that is ROI. Here are 8 reasons to add BIMI to your marketing budget for 2022…Continue Reading: 8 reasons to add BIMI to your marketing budget

This week we’ve written a guest post for VMBlog, focusing on how not to fall for phishing emails this Halloween. …Continue Reading: Click or Treat? How not to fall for phishing emails this Halloween

Email marketers rejoice! Today officially marks 100 days of general availability of BIMI (Brand Indicators for Message Identification) with VMC, the email standard that lets businesses show their registered logos on DMARC authenticated emails…Continue Reading: 100 Days of BIMI: Who’s showing their registered logo on emails?

Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year for retail sales?…Continue Reading: 7 ways to improve the effectiveness of email campaigns during the holiday season