Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year…
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While many retail marketers are pumping precious time and resource into their email campaigns, incorrect DMARC setup could be scuppering their efforts...Continue Reading: 3 Reasons why DMARC – and BIMI – are essential for all marketers in retail
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We live in an age of innovation, but also misinformation, and there’s a real danger of myths and falsehoods sabotaging our ability to utilize technologies for the better. In this blog, Brian Westnedge debunks 19 myths surrounding DMARC...Continue Reading: 19 DMARC myths debunked by the experts
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This week’s blog comes from Yanna-Torry Aspraki, Business Development & Deliverability Specialist at EmailConsul. In this blog, she gives expert insight into the world of email deliverability and covers the ins and outs of how you can improve yours...Continue Reading: Mastering the Art of Email Deliverability, by Yanna-Torry Aspraki
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There’s a whole range of email security practices, products, and protocols out there, and it can be difficult to know exactly what’s needed for your business' email security posture. So, we've put together this hierarchy highlighting what measures are essential, what’s extended, and what’s advanced. ...Continue Reading: Introducing the Hierarchy of Business Email Security…
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What essential building blocks should make up the foundation of your email security posture? In this blog, we’ll cover the 5 email security measures every business should have in place...Continue Reading: 5 email security basics for every type of business
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