Recently, we’ve seen a lot of brands with damaged reputations attempting to rebuild their image. Apologies are issued, responsibility is taken, and promises are made to do better. But wouldn’t it be better for everyone if the trust was never broken in the first place?...Continue Reading: Brand abuse: prevention over cure?
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46% of consumers will pay more for brands they trust. It’s no wonder that brand protection is creeping up the priority lists of global businesses. But whose responsibility is it?...Continue Reading: “That’s not my domain!” Whose problem is brand protection?
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Sometimes referred to as “brand exploitation” or “brandjacking”, brand abuse can come in many forms. But, ultimately the term describes the infringement of a company’s brand by an outside party or attacker. This party will use your business’ reputation for its own gain, at the expense of your brand equity...Continue Reading: 5 key things…
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The larger the digital footprint a brand has, the larger an attack surface it has for brand abuse. Here are 3 ways that your organization may be open to online brand abuse right now...Continue Reading: 3 ways your organization is open to brand abuse right now
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Brand protection refers to the strategy, tools, and rules a business has in place to prevent bad actors from abusing its brand. Implementing a brand protection strategy allows you to safeguard your reputation and revenue. It also protects anyone that comes into contact with your brand - including your customers...Continue Reading: What is brand…
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Regular network monitoring is essential for any organization. It ensures better business performance and provides optimal user experience. In this blog we explore active and passive monitoring, what's the difference, and why it matters. ...Continue Reading: Active vs. Passive Monitoring: what’s the difference & why it matters
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