Archives for 2021

Getting into the inbox and making an impression is hard, but by putting the email fundamentals in place, you’ll put your brand in prime position to reap the revered reward that is ROI. Here are 8 reasons to add BIMI to your marketing budget for 2022…Continue Reading: 8 reasons to add BIMI to your marketing budget

This week we’ve written a guest post for VMBlog, focusing on how not to fall for phishing emails this Halloween. …Continue Reading: Click or Treat? How not to fall for phishing emails this Halloween

We’re winners! Red Sift’s OnDMARC has been selected as an Overall SaaS Award winner in the Security Category at the 2021 APPEALIE SaaS Awards…Continue Reading: Red Sift’s OnDMARC wins APPEALIE SaaS Award

Sift is proud to be recognized as a finalist for the Cloud Security Innovation of the Year and Software-as-a-Service Innovation of the Year Awards by SDC!…Continue Reading: Red Sift announced as finalists in two categories at this year’s SDC awards

Email marketers rejoice! Today officially marks 100 days of general availability of BIMI (Brand Indicators for Message Identification) with VMC, the email standard that lets businesses show their registered logos on DMARC authenticated emails…Continue Reading: 100 Days of BIMI: Who’s showing their registered logo on emails?

Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year for retail sales?…Continue Reading: 7 ways to improve the effectiveness of email campaigns during the holiday season