This week’s blog comes from Matthew Vernhout, VP of Deliverability at Netcore Cloud and Founder of the Canadian Email Summit. With two decades of experience in email marketing, and a deep understanding of email authentication and deliverability, Matthew is an industry veteran on improving digital marketing programs worldwide…Continue Reading: The Intersection of Authentication: where security and BIMI meet
SPF is extremely important for sending organizations to get right, but it is equally easy to get wrong because of the strict specification of the protocol and the increasing complexity of cloud sending infrastructure…Continue Reading: Don’t get caught making this SPF mistake
In a soft bounce case, the servers will keep trying to send the email. For hard bounces, the email is rejected and the servers will not try to send it again…Continue Reading: What is an email bounce and how does it affect deliverability?