brand trust

Many organizations have implemented email authentication and hardened their owned domains against abuse. But a more exposed and less controlled surface remains: the brand. With the ease and efficiency of AI tools, brand impersonation has become a successful tactic for bypassing technical controls and targeting users directly. While email authentication protocols like DMARC can block…Continue Reading: Red Sift Brand Trust joins Cisco portfolio to extend domain and brand protection

As brand impersonation grows in scale and sophistication, security teams face a dual challenge: uncovering the full extent of the threat and deciding what to do with what they find. For many, the first hurdle—detection—remains a work in progress. But for those with mature discovery pipelines, a new problem has emerged: volume. As visibility increases,…Continue Reading: Red Sift debuts the industry’s first AI Agent for lookalike classification

Executive Summary: Accurate logo detection is essential for protecting brands against misuse and fraudulent activities. Red Sift’s hybrid AI approach enhances detection precision, effectively balancing the reduction of false positives with the identification of genuine threats. This article: Introduction Logo detection is crucial for brand protection, helping identify logo misuse in lookalike domains and fraudulent activities….Continue Reading: Enhanced logo detection with AI: A hybrid approach

Brand protection refers to the strategy, tools, and rules a business has in place to prevent bad actors from abusing its brand. Implementing a brand protection strategy allows you to safeguard your reputation and revenue. It also protects anyone that comes into contact with your brand – including your customers…Continue Reading: What is brand protection?

In this whitepaper, we focus on the value of safeguarding consumer trust, how the changing ecommerce landscape amplifies email’s role in doing this, and how retail businesses can lock down the basics to secure consumer confidence now and in the future…Continue Reading: 88% of global retailers risk losing consumer trust: Download our brand-new report