Brand protection refers to the strategy, tools, and rules a business has in place to prevent bad actors from abusing its brand. Implementing a brand protection strategy allows you to safeguard your reputation and revenue. It also protects anyone that comes into contact with your brand – including your customers…Continue Reading: What is brand protection?
brand trust
88% of global retailers risk losing consumer trust: Download our brand-new report
In this whitepaper, we focus on the value of safeguarding consumer trust, how the changing ecommerce landscape amplifies email’s role in doing this, and how retail businesses can lock down the basics to secure consumer confidence now and in the future…Continue Reading: 88% of global retailers risk losing consumer trust: Download our brand-new report
