Happy Earth Day From Red Sift!

Today we celebrate Earth Day, an annual event to demonstrate support for environmental protection. It has never been more important than now for everyone to do their part to help protect our planet.

We have already seen the devastating consequences of climate change, impacting everything from weather patterns and food production to air quality, home insurance and countless other things. According to the IEA, global CO2 emissions rebounded to their highest level in history in 2021. We are in a climate crisis — but there’s hope. “IPCC Working Group III Co-Chair, Priyadarshi Shukla, insisted that ‘the right policies, infrastructure and technology…to enable changes to our lifestyles and behaviour, can result in a 40 to 70 per cent reduction in greenhouse gas emissions by 2050,’” reported the United Nations.

‘Invest In Our Planet’

The Earth Day 2022 ‘Invest In Our Planet’ theme encourages us to work together to advance sustainability, calling such collaboration “a partnership for the planet.” EarthDay.org states, “It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable.”

Red Sift’s Sustainability Initiatives

Here at Red Sift, we are committed to further integrating sustainability into the business and continue working to reduce our carbon footprint. However, going neutral and tackling climate change can feel daunting, especially for organizations in the early stages of their sustainability journey. We realized that to achieve our CO2 reduction goal, we needed to invest in outside help from experts in the space. 

trace exists to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward. Red Sift teamed up with trace to create a streamlined process that is simple, cost-efficient, and engaging for the company to reduce its CO2. 

trace carbon neutral

By the Numbers

Since teaming up with trace earlier this year, Red Sift has made significant strides towards reducing its CO2. The numbers speak for themselves. Since partnering, we’ve seen:

  • 208.3 tCO2 offset — Equivalent to 3,520 shipping containers full of pollution.
  • 1,190 trees planted — 26.2 extra tCO2 sequestered over the trees’ lifetime.

In addition, Red Sift has offset its CO2 emissions to date, contributing to the below initiatives:

With trace helping us reduce and offset our CO2 emissions and take responsibility for our carbon footprint, we are well on our way to making a dent in our carbon footprint. I am proud of the way our team has welcomed new sustainability initiatives and their continued efforts to align sustainability goals with business strategies. It feels good to be on the right side of history. 

Climate change is much too big of a problem for any one entity to solve but if we each do our part to advance sustainability then together, we can make an impact. 

To learn more about Earth Day, visit: www.earthday.org/ or follow our Trace company portal to learn more about the latest climate impact projects we’re working on!

find out more

PUBLISHED BY

Francesca Rünger-Field

22 Apr. 2022

SHARE ARTICLE:

Categories

Recent Posts

VIEW ALL
DMARC

Why DMARC should top your MSP roadmap in 2025

Jack Lilley

Executive summary: Email remains the easiest way for criminals to reach customers, and major mailbox providers have decided that unauthenticated mail is no longer welcome. Google and Yahoo started rejecting bulk messages without DMARC in early 2024, and Microsoft 365 will follow in 2025. Yet only 9.7% of the world’s 73 million active domains…

Read more
Product Release

Red Sift’s 2025 Spring Quarterly Product Release

Francesca Rünger-Field

This Spring, we’ve delivered targeted updates to improve compliance, simplify certificate management, and strengthen infrastructure visibility—so you can take action faster and with more confidence. Highlights include: OnDMARC BIMI: Now with full Digicert & CMC support OnDMARC customers that wish to improve trust in their emails and boost open rates by implementing BIMI through…

Read more
BEC

The threat of Business Email Compromise in US healthcare

Jack Lilley

Executive summary: Business Email Compromise is siphoning billions from U.S. healthcare by exploiting human trust instead of software flaws. Spoofed or hijacked messages authorize fraudulent payments, spark ransomware, and expose patient data—causing crippling financial, operational, and compliance damage. Deploying DMARC, MFA, and rigorous multi-person payment checks is now critical. 3 key takeaways Business Email…

Read more
Email

Cloudflare selects Red Sift as a preferred partner to provide DMARC and…

Rebecca Warren

AI-generated email attacks are rapidly growing in scale and sophistication, demanding stronger defenses from at-risk organizations. Starting today, Red Sift is excited to announce a new strategic partnership with Cloudflare, the leading connectivity cloud company, to deliver its market-leading email security application, Red Sift OnDMARC, to a broader global audience.  Today’s alignment enhances Cloudflare’s…

Read more