• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Red Sift Blog

Red Sift Blog
  • redsift.com
  • Featured
  • Who are we?
  • Get in touch
You are here: Home / Brand Protection / Securing consumer trust before it’s too late: key takeaways from our latest whitepaper

Securing consumer trust before it’s too late: key takeaways from our latest whitepaper

by Red Sift
February 4, 2022September 7, 2022Filed under:
  • Brand Protection
  • DMARC

These days, falling victim to cybercriminal activity feels like an inevitability for online retailers of all shapes and sizes. And with nearly 20% of total retail sales now coming from ecommerce worldwide, ransomware attacks, phishing campaigns, and other data breaches will only become more sophisticated.

During this make-or-break period for retailers, it’s important to not only consider the immediate business impact of these attacks, but also the ripple effect that can cost much more in the long run: the loss of consumer trust.

So, what do consumers expect from their eCommerce partners, and how can retailers take action before they pass the point of no return? We’ve broken it all down in our newest report, “When it’s gone, it’s gone! The value of safeguarding consumer trust in the retail sector.”

Brand loyalty is everything — and consumer trust is the heart of brand loyalty

A whopping 75% of consumers noted that they’re loyal to a brand they trust, even when ‘trendier’ options are available, and 59% are willing to spend more on a product from a trusted brand. The loyalty crusher? A breach in trust. What’s more, 65% of customers have stopped purchasing from brands after the retailer did something the consumer considered distrustful.

DMARC brand protection

Data security is the new gold standard in customer service

While damaged goods, subpar quality, and slow response times are still excellent ways to lose repeat business, consumers have also turned their attention to the potentially devastating financial and privacy impacts of data breaches. And it’s clear that consumers have put the onus on ecommerce vendors to serve as their first line of defense. A recent study found that 72% of UK consumers and 64% of US consumers place the blame squarely on the shoulders of the business, rather than the hacker when their personal data is breached. It should come as no surprise, then, that retailers’ failure to adequately protect consumer data comes with massive business consequences: 81% of consumers say they will no longer engage with an online brand in the wake of a high-profile data breach.

Email campaigns are an essential — and increasingly vulnerable — component of eCommerce.

DMARC is a crucial first step toward brand security. Each day, consumers’ inboxes are flooded with attention-grabbing subject lines from retailers, compelling them to snag the latest products and hottest deals. With an estimated 376 billion daily emails expected by the year 2025, the opportunity to cash in on a data breach is far too lucrative for cybercriminals to pass up. Taking steps to protect consumers from email-based attacks begins with Domain-based Message Authentication, Reporting and Conformance (DMARC), which blocks would-be hackers from impersonating a retailers’ domain in an effort to dupe customers into sharing sensitive data. While domain protection should be a foundational investment to safeguard customers’ data, Red Sift found that only 12 percent of the world’s top retailers are fully covered.

BIMI boosts consumer trust and brand engagement

Even with DMARC protocols in place, weary consumers need more assurance that retailers’ emails are legitimate. That’s where BIMI (Brand Indicators for Message Identification) comes in. BIMI allows retailers to display a registered, trademarked logo on all DMARC-authenticated emails, signaling to consumers that the message is safe to open and explore. When Red Sift asked consumers if an email with a logo increased their confidence in the message, 90 percent of UK-based respondents and 84 percent of US-based respondents agreed or strongly agreed.

Read the whole report

Interested in finding out more? Download the full report today, and discover how DMARC, and BIMI with VMC, are essential and cost-effective measures in securing consumer trust now and for the future.

download our latest report

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Related

Tagged:
  • BIMI
  • corporate
  • DMARC
  • Email
  • email security
  • Phishing
  • Trust

Post navigation

Previous Post Award: Red Sift wins Gold at the Cybersecurity Excellence Awards 2022
Next Post Award: OnDMARC wins Gold at the Cybersecurity Excellence Awards 2022

Primary Sidebar

Subscribe to our blog and be the first to get updates!

Categories

  • AI
  • BEC
  • BIMI
  • Brand Protection
  • Coronavirus
  • Cybersecurity
  • Deliverability
  • DMARC
  • DORA
  • Email
  • Finance
  • Labs
  • News
  • OnINBOX
  • Partner Program
  • Red Sift Tools
  • Work at Red Sift
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • October 2016

Copyright © 2023 · Milan Pro on Genesis Framework · WordPress · Log in