Email marketers rejoice! Today officially marks 100 days of general availability of BIMI (Brand Indicators for Message Identification) with VMC, the email standard that lets businesses show their registered logos on DMARC authenticated emails.
Email is more important than ever for both online businesses and brick and mortar stores, and it’s not surprising that 80% of retail professionals consider email marketing to be the greatest driver of customer retention. But how can marketers squeeze the maximum ROI from their email marketing campaigns at this crucial time of year for retail sales?
While many retail marketers are pumping precious time and resource into their email campaigns, incorrect DMARC setup could be scuppering their efforts.
In this blog, we cover the key findings of our research into the impact of advanced threat protection (ATP) – more specifically OnINBOX’s contextualized banners and traffic light indicators – on how employees interact with suspicious emails, and whether this technology could be key to breaking the behavior pathways that end in breaches.
We’ve recently revamped our DMARC Buyer’s Guide, giving you the perfect tool to use when you’re making the all-important buying decisions for your business.
We live in an age of innovation, but also misinformation, and there’s a real danger of myths and falsehoods sabotaging our ability to utilize technologies for the better. In this blog, Brian Westnedge debunks 19 myths surrounding DMARC.
Digital Transformation Europe (DTX Europe), the UK’s biggest digital transformation event is back! On 6-7 October 2021, DTX Europe returns to its spiritual home of ExCeL London – join us there […]
This week’s blog comes from Yanna-Torry Aspraki, Business Development & Deliverability Specialist at EmailConsul. In this blog, she gives expert insight into the world of email deliverability and covers the ins and outs of how you can improve yours.
There’s a whole range of email security practices, products, and protocols out there, and it can be difficult to know exactly what’s needed for your business’ email security posture. So, we’ve put together this hierarchy highlighting what measures are essential, what’s extended, and what’s advanced.
Without SPF and DKIM, DMARC simply wouldn’t work. But what are these security protocols, how do they work, why do they matter, and how can you see if yours are set up correctly? In this blog, we’ve unpacked these questions to help solidify your understanding of these two vital email authentication standards.