“That’s not my domain!” Whose problem is brand protection?
46% of consumers will pay more for brands they trust. It’s no wonder that brand protection is creeping up the priority lists of global businesses. But whose responsibility is it?
Inherent Risks: from security to resilience
Making progress – or to put it in corporate terms value creation – is one thing, but in today’s world, defending and protecting those gains is a necessary part of any business’ resilience discussion.
5 key things to know about modern brand abuse
Sometimes referred to as “brand exploitation” or “brandjacking”, brand abuse can come in many forms. But, ultimately the term describes the infringement of a company’s brand by an outside party or attacker. This party will use your business’ reputation for its own gain, at the expense of your brand equity.
Red Sift shortlisted in two categories at SDC Awards 2022
Sift is proud to be recognized as a finalist for the Cloud Security Innovation of the Year and Software-as-a-Service Innovation of the Year Awards by SDC!
The state of BIMI readiness in 2022: room to run
Given the significant promise that DMARC with BIMI holds in stopping phishing attacks, why is the volume of attacks and the damage they inflict increasing? To answer this question, we conducted a comprehensive study to understand the state of BIMI readiness and implementation across domains, enterprises, and brands.
OnINBOX’s new and improved Reporting and Remediation functionality
Based on user feedback, we’re delighted to announce a new and improved reporting flow that enables end users to report malicious emails more easily and allows response teams to spot trends in potentially malicious emails and remediate them more efficiently.
Apple’s inclusive support of BIMI and VMC extends reach to 90% of consumer inboxes
This is great news for the industry, as now any mail provider can take advantage of Apple Mail’s extensive market share to enhance the confidence that a digitally certified email provides the end user.
3 ways your organization is open to brand abuse right now
The larger the digital footprint a brand has, the larger an attack surface it has for brand abuse.
Here are 3 ways that your organization may be open to online brand abuse right now.
8 Things you need to know about the Apple and BIMI announcement
Apple has now officially revealed on its iOS 16 features page that BIMI (Brand Indicators for Message Identification) will be supported by macOS Ventura/iOS 16. But what exactly does Apple’s announcement mean, and how does this impact you?
What is brand protection?
Brand protection refers to the strategy, tools, and rules a business has in place to prevent bad actors from abusing its brand. Implementing a brand protection strategy allows you to safeguard your reputation and revenue. It also protects anyone that comes into contact with your brand – including your customers.