46% of consumers will pay more for brands they trust. It’s no wonder that brand protection is creeping up the priority lists of global businesses. But whose responsibility is it?
Making progress – or to put it in corporate terms value creation – is one thing, but in today’s world, defending and protecting those gains is a necessary part of any business’ resilience discussion.
Sometimes referred to as “brand exploitation” or “brandjacking”, brand abuse can come in many forms. But, ultimately the term describes the infringement of a company’s brand by an outside party or attacker. This party will use your business’ reputation for its own gain, at the expense of your brand equity.
Sift is proud to be recognized as a finalist for the Cloud Security Innovation of the Year and Software-as-a-Service Innovation of the Year Awards by SDC!
Given the significant promise that DMARC with BIMI holds in stopping phishing attacks, why is the volume of attacks and the damage they inflict increasing? To answer this question, we conducted a comprehensive study to understand the state of BIMI readiness and implementation across domains, enterprises, and brands.
Based on user feedback, we’re delighted to announce a new and improved reporting flow that enables end users to report malicious emails more easily and allows response teams to spot trends in potentially malicious emails and remediate them more efficiently.
This is great news for the industry, as now any mail provider can take advantage of Apple Mail’s extensive market share to enhance the confidence that a digitally certified email provides the end user.
The larger the digital footprint a brand has, the larger an attack surface it has for brand abuse.
Here are 3 ways that your organization may be open to online brand abuse right now.
Apple has now officially revealed on its iOS 16 features page that BIMI (Brand Indicators for Message Identification) will be supported by macOS Ventura/iOS 16. But what exactly does Apple’s announcement mean, and how does this impact you?
Brand protection refers to the strategy, tools, and rules a business has in place to prevent bad actors from abusing its brand. Implementing a brand protection strategy allows you to safeguard your reputation and revenue. It also protects anyone that comes into contact with your brand – including your customers.