Memory like a goldphish? The problem with short-term approaches to cyber attacks

When we look back on 2018, it’s entirely possible that the year will be best remembered for the Facebook/Cambridge Analytica scandal, the first mass public awakening to the problem of data privacy.

In contrast, major data breaches suffered by Marriott International and Amazon many other major multinational businesses felt like a side-show. They may have generated headlines aplenty when the news first broke, but unlike the Facebook furor, they were never destined to endure in the public consciousness.

In fact, precious few breaches ever linger around the zeitgeist long enough to receive the public inquest they surely warrant. The businesses affected may lose a handful of disgruntled customers as they undertake their minimal obligations to notify and inform those whose details have been compromised, but the long-term damage is rarely significant.

This is ironic given that the wiliest cyber-criminals will be the ones who hold back from the temptation to immediately exploit the customer details they’ve pilfered. Think about it: in the immediate aftermath of a breach going public, companies, and customers, credit card firms and cybercrime agencies are all on red alert. The data is ‘hot’ – it’s the virtual equivalent of monitoring the airports and railway stations straight after a terrorist incident.

However, once the repercussions of the immediate damage – financial, legal, reputational – have passed, and each of the affected parties starts to let their guard down, we’ll see the shrewdest of hackers strike, not by causing another high-profile stir, but by seeking out the value of the personal or financial data gathered in the original breach.

As a consequence, we predict that 2019 will be the year of Zombie Phishing – the year in which ancient threats start coming back from the dead. Cybercriminals will exploit the vulnerabilities of individuals who have not heeded calls to change passwords or implement two-factor authentication, at least on some of their most important or vulnerable accounts. The value of harvested data doesn’t disappear once a breach has been uncovered; it takes customers proactively updating their information and security protections to mitigate the potential for exploitation further down the line.

Hence, over the next twelve months, we’ll see phishing phantoms re-emerging to target customers of a myriad global companies. Which hacker wouldn’t relish going back to the scene of the crime and exploiting the millions of existing customer profiles that they had stolen the previous year – adding to their haul of current data breaches?

Don’t believe us? Well, you can find out for yourself: head over to HaveIBeenPwnEd and check if your details – email addresses or passwords (because of course, you have dozens of unique passwords – one for every site you visit, right?!) – are already out in the wild. The sad truth is that practically everyone has had their details compromised at some stage in the past decade.

This is not an attempt to scaremonger. Indeed, zombie phishers are nothing to be afraid of, providing that you undertake the requisite due diligence to ensure that any details currently sat in hackers’ hands are consigned to the past tense. It may seem daunting, but start with our top tips and you’ll be well on your way to protecting your data:

  1. Check to see if your personal information is listed using a tool, such as HaveIBeenPwnEd. If your passwords show up as leaked, stop using them and change services that currently use that password. You won’t be able to tell if both your password and your identity have been leaked together, but it’s clearly not worth the risk.
  2. Keep passwords separate, strong and regularly updated.
  3. Implement two-factor authentication where possible, and always double check the source of any correspondence you’re not expecting. Avoid SMS two-factor, use an app based solution.
  4. Use built-in protections already available to you; from anti-phishing capabilities to the spam filter provided by services such as Gmail.

The onus is on you to stay one step ahead of the hackers, as sadly the evidence suggests that many organisations we entrust with our data are incapable of doing the same.

PUBLISHED BY

Rahul Powar

30 Jan. 2019

SHARE ARTICLE:

Categories

Recent Posts

VIEW ALL
Certificates

TLS certificates are changing: What you need to know

Red Sift

Executive summary: TLS certificates are about to get significantly shorter-lived. Starting 15 March 2026, newly issued public-trust certificates will max out at 200 days—and just three years later, that lifespan drops to 47 days. Backed by Google, Apple, and Mozilla, this shift aims to make the web safer through fresher data, faster failover, and…

Read more
DKIM

The hidden threat: How misconfigured DKIM enables replay attacks

Red Sift

Email authentication isn’t just an IT concern. It protects your brand and customers. A single misstep can let attackers spoof your domain, send phishing emails, and destroy customer trust. One of the most dangerous methods? The DKIM replay attack. In this post, we’ll break down how undersigned DKIM keys and related misconfigurations open your…

Read more
BIMI

Why DMARC and BIMI are a business priority

Jack Lilley

Email threats aren’t slowing down, and neither should your authentication strategy. In our recent joint webinar with Marigold, “From DMARC to BIMI: Navigating the New Email Authorization Landscape,” we broke down what today’s evolving standards mean for both security and marketing teams—and how to take action now with our free Red Sift Investigate tool.…

Read more
ASM

Zoom stops zooming: Why active monitoring is essential

Billy McDiarmid

​On April 16, 2025, Zoom experienced a significant global outage that disrupted video conferencing services and access to its website for thousands of users, as well as their corporate email for all their employees. It was quickly identified as a domain name registration status problem. Despite being a critical name for Zoom, somehow, the…

Read more