Category: Thought Leadership

Brand Protection

Separating signal from noise when fighting brand spoofing

Rahul Powar

“Alert fatigue” must be the most common malady among cybersecurity professionals. According to a recent survey, 56% of large companies handle 1,000+ alerts each day. For 70% of security professionals, the volume of alerts has doubled in the past few years, with more than 51% of campaigns involving some form of AI-generated brand spoofing.…

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Research

49% of Big Pharma companies are vulnerable to email phishing as weaponized…

Rahul Powar

New analysis from Red Sift of the 100 largest pharma companies shows nearly half of the sector is still open to domain spoofing. Only 51% of companies are at DMARC enforcement (p=reject)—the control that stops spoofed email at the door. Another 13% sit at p=quarantine, which offers limited filtering but does not equal enforcement.…

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Thought Leadership

How the EU can mandate stronger email security

Antony Seedhouse

Executive summary: The article examines how the EU can proactively close email security gaps by leveraging the NIS2 Directive to mandate robust, harmonized standards like DMARC, DKIM, and SPF across all member states. By acting now, the EU not only protects its digital ecosystem but also sets a global benchmark for cybersecurity best practices.…

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DMARC

From concept to market leader: Reflecting on the development of Red Sift…

Rahul Powar

Following Red Sift OnDMARC being featured in 18 reports in G2’s Spring 2025 Report, CEO Rahul Powar shares his thoughts on the innovation behind the product—and what’s driving its continued momentum in the fight against phishing and Business Email Compromise (BEC). When I founded Red Sift, my goal was to make proactive cybersecurity accessible…

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DMARC

Over 60% of healthcare organizations remain unprotected against data breaches

Red Sift

Introduction Red Sift’s analysis of healthcare organizations that reported large breaches to the Department of Health & Human Services (HHS) in 2023-2024 uncovered a troubling trend: post-breach, 61% remain unprotected against phishing and domain spoofing due to weak or nonexistent DMARC policies. DMARC (Domain-based Message Authentication, Reporting & Conformance) is a widely recognized security…

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Cybersecurity

Collaborative cybersecurity: The building blocks to a safer internet

Rahul Powar

Ciaran Martin, former CEO of the UK National Cyber Security Centre, and Rahul Powar, CEO of Red Sift Executive Summary: As technology advances, so do associated risks. A conversation between industry leaders emphasizes that collaborative cybersecurity efforts are crucial to building a safer and more resilient internet. This article: Introduction The internet’s foundational promise is…

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