How to master the essentials of email security for optimal campaign reach and inbox placement Crafting the perfect email marketing campaign is hard work. And, nothing is more frustrating than a perfectly crafted campaign not performing because the emails were delivered to the the spam folder. In 2023, Validity found that one in every…
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I can say with confidence that the world does not need more security predictions for 2024. But as we head into the new year, it is important to have conversations about security strategy to inform our business priorities and our road maps. As I talk to our Red Sift customers, our partners, and the…
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In October 2023, Google and Yahoo jointly announced new requirements to help deliver “a safer, less spammy inbox” for users. The requirements will go into place on February 1, 2024 and are specific to bulk senders – those that send over 5,000 emails daily. What are the new Google and Yahoo requirements for bulk…
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With the recent news that Google and Yahoo are mandating a new set of security requirements for email delivery from February 2024, it’s more important than ever that you understand exactly how your email campaigns will be impacted. Luckily, for once it’s nice and clear, for senders mailing out more than 5,000 emails a…
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On October 3, 2023, Google and Yahoo announced a new set of requirements for email delivery that will become mandated by February 2024. For senders that send more than 5,000 emails a day to Gmail addresses, Google will require a set of authentication measures to be met in order to ensure secure email delivery…
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Malicious actors are always exploring new ways to access email inboxes. Over the past few years, cyber criminals have been using a method known as a ‘DKIM Replay Attack’, in which high reputation mailboxes are used to generate a legitimate message signature, which can then be amplified (or replayed) multiple times to send spam…
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