As of March 1, 2024, we are one month into Google and Yahoo’s new requirements for bulk senders. Before these requirements went live, we used Red Sift’s BIMI Radar to understand global readiness, and the picture wasn’t pretty. At the end of January 2024, one-third of global enterprises were bound to fail the new…
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From today, Google and Yahoo are rolling out new requirements for bulk senders, ushering in a new era of email compliance. If you’re just learning about this now, here’s a quick summary: Google and Yahoo now require bulk senders – those who send more than or around 5,000 emails daily – to meet a…
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How to master the essentials of email security for optimal campaign reach and inbox placement Crafting the perfect email marketing campaign is hard work. And, nothing is more frustrating than a perfectly crafted campaign not performing because the emails were delivered to the the spam folder. In 2023, Validity found that one in every…
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I can say with confidence that the world does not need more security predictions for 2024. But as we head into the new year, it is important to have conversations about security strategy to inform our business priorities and our road maps. As I talk to our Red Sift customers, our partners, and the…
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In October 2023, Google and Yahoo jointly announced new requirements to help deliver “a safer, less spammy inbox” for users. The requirements will go into place on February 1, 2024 and are specific to bulk senders – those that send over 5,000 emails daily. What are the new Google and Yahoo requirements for bulk…
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With the recent news that Google and Yahoo are mandating a new set of security requirements for email delivery from February 2024, it’s more important than ever that you understand exactly how your email campaigns will be impacted. Luckily, for once it’s nice and clear, for senders mailing out more than 5,000 emails a…
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