I am lucky enough to have been a marketer at multiple cybersecurity companies. From these roles, I have learned from some of the best in the business how to effectively partner with your security team on any initiative. Given that Google and Yahoo’s bulk sender requirements are imminent, it seemed like the perfect opportunity…
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From February 1, 2024, the world of email marketing is set to shift as Google and Yahoo’s requirements for bulk senders (businesses that send 5,000+ emails a day) come into effect. If you’re a marketer aiming to ensure consistent delivery to personal Google and Yahoo inboxes, it’s important you understand the upcoming changes and…
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How to master the essentials of email security for optimal campaign reach and inbox placement Crafting the perfect email marketing campaign is hard work. And, nothing is more frustrating than a perfectly crafted campaign not performing because the emails were delivered to the the spam folder. In 2023, Validity found that one in every…
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I can say with confidence that the world does not need more security predictions for 2024. But as we head into the new year, it is important to have conversations about security strategy to inform our business priorities and our road maps. As I talk to our Red Sift customers, our partners, and the…
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For cybersecurity, email security and IT teams, understanding and adhering to global DMARC (Domain-based Message Authentication, Reporting, and Conformance) requirements is imperative. At Red Sift, we have put together a tabulated overview of DMARC mandates and guidance enforced across different regions worldwide. Our aim is to provide a clear, unambiguous guide that consolidates the…
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Confused if your organization is ready for Google and Yahoo’s new requirements for bulk senders? I know the feeling. When the announcement came out in October, I was trying to figure out what they *actually* meant for people sending more than 5,000 emails a day. Luckily the team at Red Sift has helped prepare…
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