Category: Brand Trust

AI

Staying ahead of AI-powered brand impersonation

Rahul Powar

Executive summary: AI has supercharged brand impersonation, with Q2 2024 seeing nearly half of all processed emails containing spoofing or phishing attempts—40% of which were AI-generated. The scale, speed, and sophistication of these attacks are overwhelming security teams, draining resources on false positives, and leaving critical threats undetected. Consumers are unforgiving when trust is…

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AI

Enhanced logo detection with AI: A hybrid approach

Phong Nguyen

Executive Summary: Accurate logo detection is essential for protecting brands against misuse and fraudulent activities. Red Sift’s hybrid AI approach enhances detection precision, effectively balancing the reduction of false positives with the identification of genuine threats. This article: Introduction Logo detection is crucial for brand protection, helping identify logo misuse in lookalike domains and fraudulent…

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AI

Red Sift Brand Trust launches first GPT-4 powered feature, Relevance Detection

Francesca Rünger-Field

Relevance Detection is an AI-powered feature that automatically classifies the significance of identities found across sources such as DNS, WHOIS info, SSL certificates, and many others...Continue Reading: Red Sift Brand Trust launches first GPT-4 powered feature, Relevance Detection

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