Apple’s support for BIMI hails a new era for the email ecosystem

The AuthIndicators Working Group (BIMI Group) recently announced that macOS Ventura/iOS 16 will support BIMI, and the email community is awash with excitement. BIMI (Brand Indicators for Message Identification) enables DMARC-protected organizations to display their trusted, registered brand mark in their customer’s email inbox.

In this article, we uncover what this move means for businesses, the global email ecosystem, and how organizations everywhere can get on board. 

Mailbox Providers that support BIMI June 2022 Update

Apple’s newly-announced support signals increasing confidence in BIMI

BIMI makes email more relevant than ever, and it delivers demonstrable value to organizations looking to secure their email communications while protecting their brand. Research carried out by Red Sift, in partnership with Entrust, found that displaying a registered logo in the avatar slot of an email can increase email opens by 39%, purchase likelihood by 32%, and brand recall by as much as 120%. 

Apple’s support for BIMI means a safer email ecosystem for all

BIMI brings a host of benefits to businesses, but it also improves the security of our email ecosystem as a whole. To qualify for BIMI, an organization’s domain must be DMARC compliant. Obtaining a VMC (Verified Mark Certificate) from an approved Certificate Authority (CA) such as Entrust is the best way to maximize the reach of BIMI for logo display in email clients.

It’s because of the email authentication requirements of DMARC that the widespread adoption of BIMI helps to improve the health of the entire email ecosystem. If more organizations adopt BIMI, it means more organizations within the ecosystem become DMARC protected, and the more difficult it is for cybercriminals to carry out domain impersonation (spoofing), a precursor to many cyberattacks. Apple’s support of the BIMI protocol sets a clear example to others in the space to support a safer digital environment.

Apple’s support for BIMI means it could become possible for nearly 90% of consumers to view logos in email

With the addition of Apple to the roster of the world’s largest email companies supporting BIMI in Fall 2022, it’s could become possible for nearly 90% of consumers to view logos in emails from organizations that have implemented DMARC (Domain-based Message Authentication, Reporting & Conformance) to secure their domains. 

Considering 68% of consumers stated that brand recognition is the most important factor in determining whether or not to open an email, there’s never been more urgency for brands to ensure they’re BIMI-certified, and get their trusted, registered brand mark into their customer’s email inbox. 

Red Sift’s integrated solution will significantly extend the volume of logos reaching clients

We’re proud to be the only provider of an integrated email security and brand protection platform. Within this, we offer an end-to-end solution for implementing DMARC and the VMC to support BIMI in partnership with Entrust. This makes DMARC and BIMI implementation easy, straightforward, and fast.

For all the latest BIMI tools, research, and resources, speak with the Red Sift team!

PUBLISHED BY

Chuck Swenberg

21 Jun. 2022

SHARE ARTICLE:

Categories

Recent Posts

VIEW ALL
BIMI

VMC and CMC: What are the new requirements?

Jack Lilley

Executive Summary: Staying updated on Verified Mark Certificates (VMCs) and Certified Mark Certificates (CMCs) is crucial for organizations aiming to authenticate their logos and enhance brand trust in email communications. Discover the key changes in the latest security requirements and compare the differences between VMCs and CMCs.​ This article: Introduction Verified Mark Certificates (VMCs) and…

Read more
BEC

The future of email security: Innovations, challenges, and the role of DMARC

Jack Lilley

Executive summary: Email remains a critical tool for business and personal communication, but it is also a primary target for cyber threats such as phishing, spoofing, and Business Email Compromise. As attackers become more sophisticated, organizations must adopt advanced security measures like DMARC and stay informed about emerging authentication protocols. Industry collaboration and proactive…

Read more
Aviation

Why implementing DMARC is essential for Aviation

Jack Lilley

If you’re in aviation and still haven’t locked down your email security, you’re taking a serious risk. Cyberattacks on airlines, airports, and aerospace companies are up 131% in just one year. Phishing and Business Email Compromise (BEC) scams are hammering the industry, costing millions, causing chaos, and damaging customer trust. Attackers aren’t just targeting…

Read more
News

Red Sift Brand Trust joins Cisco portfolio to extend domain and brand…

Francesca Rünger-Field

Many organizations have implemented email authentication and hardened their owned domains against abuse. But a more exposed and less controlled surface remains: the brand. With the ease and efficiency of AI tools, brand impersonation has become a successful tactic for bypassing technical controls and targeting users directly. While email authentication protocols like DMARC can…

Read more